Oops sorry if u r not interested in politics..
Coz this is yet another post of mine tht dealz with the so called "gutter"....
honstly donno y ppl encourage me to write new posts on the recently-hyped-inbound-terrorism rooting frm the financial capital.. the MNS way...
Honestly a reporter or an newspapr editor would be terribly confused at this juncture..
ask me y ?
ans: Lotz of topix to be convered in a small booklet ...
Is it Chandrayaan-I? Is it the World Financial crisis.. ? or the BSE obeying the Newtonz laws of gravity? or the Hosts of the Down Under trully buried downunder i.e. Indian victory @ Mohali ?
Move over all.... herez the limelight .. the man .. sorry superman(oos)..... Raj Thackeray...
I ve never been a fan of politicians ,,.,. but would really appreciate to get cognition of the different "petty-cheap" strategies tht these politicos use..
plz dont question my mindset and nor my way of viewing the world .. but its indeed mine own way.. afterall no 2 ppl in the world r alike...
Right now, Raj Thackeray is playing them all wrong. The trouble is he doesn’t know it. As NCP chief Sharad Pawar has dismissively said of him, Raj remains a “small fish”, a penny-ante player.
When he sends his MNS goons to intimidate the Bachchans, or to paint over non-Marathi signs, or beat up ‘north Indians’ applying for jobs in the railways, he’s playing for peanuts. All these activities — laudable as they undoubtedly are in the name of the supposedly beleaguered Marathi manoos, of whom Raj is the latest self-proclaimed champion — are largely Mumbai-based, or at most, Maharashtra-based.
This presents problems of marketing. Mumbai and Maharashtra, where Raj is seeking to establish his MNS brand, have for some 30-odd — very odd —years been the stronghold of Bal Uncle’s Shiv Sena. Can Raj’s upstart MNS make inroads into Bal Uncle’s Shiv Sena’s market share, or will entrenched brand loyalty rebuff the brash gatecrasher?
I gotta realised of late tht the concepts thtz being adopted by him in political front r the ones adopted by Bal Thackeray in 1969 (Gaining Publicity by getting arrested for some reasons & then winning hearts...) .. After all publicity is publicity ... negative or positive .. Afterall even Rakhi Sawant has hit the bollywood screens... y cant our Raj hit the seats of Mantralaya... BT got arrested in 1969 in a Border row with Karnataka.. and pracitically got Mumbai to hibernation for 10 days.. A leaf truly picked by Raj from BTz book..
Faced with the MNS challenge, the Shiv Sena is desperately trying to reinvent and reposition itself. But how can it? That’s its quandary. The proclaimed USP (Unique Selling Proposition) of both the Shiv Sena and the MNS is the same: they both claim to take up cudgels — and similar instruments of muscular negotiation — on behalf of the putatively downtrodden Marathi manoos. Moreover, consumer-watch analysts have suggested that the Shiv Sena and the MNS have been funded by the same source of political venture capital, namely the Congress party. The Congress is said to have helped create political space for the Shiv Sena way back in the 1970s, supposedly to counter communist incursion into the market. Now, the Congress is allegedly providing back-door support to Raj and his MNS in order to undermine the Shiv Sena brand on its home turf.
What happens when two, almost indistinguishable products — Sena and MNS, Coke and Pepsi — come in headlong collision for the same market? As a first step, the competitors resort to a publicity blitzkrieg. In the case of colas, this takes the form of print and other forms of advertising. In the case of the Sena and the MNS competitive attentiongrabbing takes the form of public displays of brawn (My lumpens’ biceps are bigger than your lumpens’).
While seemingly efficacious in the short term, such sales pitches follow the law of diminishing returns as consumer fatigue (or consumer hospitalisation, in the case of the Sena or the MNS) sets in. This is when the innovative market strategist goes glocal: a win-win formula of global+local. By co-opting Bollywood mirch-masala into their respective images, this is exactly what Coke and Pepsi have tried to do in India: inject an international brand with a down-home flavour.
And that is precisely what Raj should do with his MNS, but in reverse: inject an international flavour into a downhome brand. How? By amplifying the war cry of ‘Marathi manoos’ far beyond the confines of Mumbai, or even Maharashtra. Who says that the rightful aspirations of Marathi manoos should be so circumscribed? Didn’t the great Shivaji — icon of all Marathis — challenge mighty Aurangzeb’s all-India monopoly?
Raj should do the same, by taking up the cause of Marathi manoos from Porbunder to Patna (specially Patna, lair of that infamous north Indian archetype, Lalu), Kanyakumari to Kashmir. And why stop at national boundaries? Why shouldn’t the MNS brand go international. Go for it, Raj. Leave Maharashtra for old Bal Uncle. You expand your stomping ground to take in Montreal and Melbourne, Uruguay and Ulan Bator.Wherever Marathi manoos is. Make it the first poltical party listed on the NASDAQ or list it in the Dow Jones. Be a trend setter rather than follower.
Go sick ’em, boy. And remember your paraphrased Nietzsche from ‘Thus Spake Zarathustra’: Manoos was born to be surpassed; i teach you the Supermanoos. ...
